Architecture and
Shop design
Client:
Sparkasse Pforzheim Calw
DIMENSION: 500 m2
COMPLETION:
Goldportal 2010
Shop: 1st stage 2010
Shop: 2nd stage 2014
Gold portal and shop design
Pforzheim
After successful years and one million visitors, the “World of Jewellery” in Pforzheim is being updated to reflect the latest trends in sales and operational experience. The focus of this upgrade is on modernising the outward appearance and fine-tuning the profile of the range of jewellery displayed.
The new measures offer more scope to reflect the trend towards emotional aspects of purchasing – the move away from needs-driven purchases to shopping as a leisure activity.
